PrismAL by Prism Analytics Labs

Stop Guessing What to Charge. Optimize Your Price.

PrismAL analyzes your sales data and macroeconomic signals to tell you exactly which prices to change, by how much, and why.

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Pricing Is Your Highest-Leverage Decision. Are You Making It Intelligently?

If you're running a DTC brand doing $500K–$10M in revenue with 5+ SKUs, you already know pricing matters. What you don't have is a systematic way to know which price changes will lead to higher profit.
PrismAL was built by a Marketing Science PhD for exactly that.

How It Works

> Share your data, we handle the setup - no engineering required
> PrismAL runs analysis to learn how your sales react to price changes and macro conditions
> You receive concrete price recommendations, maintaining control

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Actionable Pricing Insights

Our simulator can tell you what to expect with any plausible price change.

Based on How Your Customers Actually Behave

Elasticity models built from your own order history — not industry averages or competitor benchmarks.

Aware of what is happening in the economy

Tariffs, inflation, consumer sentiment. PrismAL layers in macroeconomic signals your sales data alone can't see.

We're Building This With a Small Group of Founders

PrismAL is in active development. We're looking for 3–5 DTC brands to be design partners — get the full service free for 90 days in exchange for honest feedback that shapes the product.
If pricing is a real problem in your business, let's talk.

Apply to Be a Design Partner